Ignite pivoted from a recreational cannabis brand, to a CBD company, to a company that was happy to try to put the Ignite goat-skull logo on just about anything. At the time, the company was trying to find its niche. Heffernan, a former executive with Procter and Gamble, joined Ignite on March 18, 2019. Heffernan is seeking damages for defamation, wrongful termination, and also for being terminated in violation of California state whistleblower protection laws. “Pools, trampolines,” the employee added, “his ‘personal events’ that had nothing to do with the business.” Dan would just have it wrapped with the Ignite logo, and all of a sudden it was an Ignite expense and he would send them the bill.” However, former Ignite employees, who spoke on condition of anonymity, fearing professional repercussions, confirmed much of what Heffernan claimed in his suit.
Bilzerian's lifestyle is funded almost entirely by investors in his failing company, Ignite. Dan Bilzerian, center, courtside at a Los Angeles Lakers game.
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